Book Promotion
Not so long ago, if an author was given a publishing contract, it most often included a marketing and promotions budget. Today those budgets have shrunk and some are even non existent. With the rise of self publishing, authors need to include a marketing and promotions plan and budget when looking at their projects. Even [...]
Continue reading about Author’s Marketing and Promotion Responsibilities
I learned a lesson the hard way last year when I neglected to contact a bookseller during spring break. The consignment manager was quite upset that I hadn’t capitalized on spring break week and done a couple of book signings. New to book promotion, I hadn’t even realized this was a great book marketing opportunity. [...]
Continue reading about Maximizing Spring Break with Book Promotion
