Book Marketing
Not so long ago, if an author was given a publishing contract, it most often included a marketing and promotions budget. Today those budgets have shrunk and some are even non existent. With the rise of self publishing, authors need to include a marketing and promotions plan and budget when looking at their projects. Even [...]
Continue reading about Author’s Marketing and Promotion Responsibilities
If you are new to the publishing industry and an author looking to get published, then studying Writers’ Market Guides is a good place to start. There are many guides depending on the genre you are interested, and they are published each year with new and updated listings. Here is a sampling: Christian Writers Market [...]
I learned a lesson the hard way last year when I neglected to contact a bookseller during spring break. The consignment manager was quite upset that I hadn’t capitalized on spring break week and done a couple of book signings. New to book promotion, I hadn’t even realized this was a great book marketing opportunity. [...]
Continue reading about Maximizing Spring Break with Book Promotion
Wow, where does one start. Writing and Publishing is such a large, expansive topic, two individual topics really. Recently in a marketing meeting, discussing how to market my small business, Wood Lily Publishers, the marketer suggested articles relating to the business of selling children’s books. However as an author and publisher, my love of sharing [...]
