With three weeks of targeted market research and a fifty page business plan, David Korinetz incorporated Red Tuque Books on December 16th, 2009 and began inviting small Canadian presses and self-published authors to join his distribution network.
FOR IMMEDIATE RELEASE
Wood Lily Publishers (Press Release) – April 9, 2010 – Water Valley – When David Korinetz invited Wood Lily Publishers to join his new Canadian book distribution network offered by Red Tuque Books, it was an easy decision to make says Publisher, Patricia Atchison.
Korinetz decided to self-published his first book at the end of a fruitless two year search for a suitable publisher. Spending a couple of years learning the marketing end of book sales, while writing his second book, he gained an appreciation for the difficulties involved for both the book publishers and the book sellers and decided to do something about it. Korinetz explains, “One of the main goals for Red Tuque Books is to build a distribution network to support literature produced by small Canadian presses and self-published authors.”
By bringing these titles into the Red Tuque Books catalogue, and utilizing the company’s national distribution network, Red Tuque Books intends to level the playing field for Canadian Independent Publishers. In addition to acting as a sales agent for Canadian micro presses and self-published authors, Red Tuque Books also plans to selectively publish manuscripts written by Canadian authors as a traditional royalty paying publisher.
Atchison is the self-published author of two children’s picture books. She started Wood Lily Publishers under the division of Atchison Literature Inc. “It is easier to market the books under a publisher’s imprint,” says Atchison. However, self-publishers are only allowed into bookstores under a consignment contract and individual invoicing is required by each store. This creates an accounting nightmare when trying to keep track of inventory for multiple stores and billing according to sales. Book sellers prefer to deal with a distributor, and it is difficult to find a distributor when only a couple of titles are published by one publisher or self-published author. “By distributing our titles through Red Tuque Books, I can leave the marketing up to them and do what I do best – writing and publishing,” explains Atchison.
“This is a win-win situation for book sellers and library services too,” says Korinetz, because writing a cheque to a single vendor for fifty books is better than writing fifty cheques to fifty vendors. By working closely with independent publishers and independent booksellers, offering promotional assistance and guidance where needed, Red Tuque Books will strive to create a mutually beneficial and profitable environment for all concerned.
David Korinetz vision for Red Tuque Books is “Ensuring Our Canadian Readers Literary Diversity”, meaning, “a distinct and unfiltered Canadian voice”. Red Tuque Books offers industry standard terms along with subsidized shipping and full refund return conditions. For its publishers, Red Tuque Books blends a high return rate on its own retail sales to help offset the discounts booksellers and library services require.
Little Blue Penguin Book
Atchison’s past endeavours include editing and publishing the Canadian Teddy Bear News magazine. She has written two books for children, including Little Blue Penguin, which was nominated for The Word Guild 2008 Canadian Christian Writing Awards. Her second book, McKenzie’s Frosty Surprise, features a Mallard duck and wetland conservation information. Little Blue Penguin has been converted into digital format and is available for download at the iTunes App Store and at MobiStories Digital Books for Kids.
For information about Wood Lily Publishers visit www.woodlilypublishers.com. Atchison has a blog through her web site, www.patriciaatchison.ca.
